How to get recommended by Claude

Claude, Anthropic's AI assistant, recommends businesses based on two things: what it learned during training, and what it finds when it searches the web at answer time. Optimizing for Claude means being present, verifiable, and citable in both.

How Claude discovers businesses

• Training knowledge. Claude's underlying model learns from a large corpus of web content. Businesses that are well-documented across authoritative, factual sources are more likely to be part of that knowledge.
• Web search. When users enable search or ask about current topics, Claude retrieves and reads live web pages, then cites them in its answer. Pages that answer the question directly, with clear structure and verifiable facts, are the ones Claude quotes.

Optimizing for Claude: the checklist

1. Allow Anthropic's crawlers. Check your robots.txt for ClaudeBot (training), Claude-SearchBot (search indexing), and Claude-User (user-requested fetches). Blocking them removes you from both training data and live answers.
2. Publish extractable answers. Question-led headings with direct first-sentence answers — the AEO format — give Claude clean material to quote.
3. Cite your claims. Claude favors content it can verify. Sourced statistics and linked references make your pages evidence rather than assertion — the core GEO finding.
4. Build entity consistency. Identical business name, location, and contact details across your site, directories, and profiles let Claude confirm you're a real, current business.
5. Use structured data. Organization, Service, FAQ, and Person schema make your key facts machine-readable.

Measuring your Claude visibility

Ask Claude the questions your customers ask — "best [your service] in [your city]", "who should I hire for [problem]" — with web search on and off, and record whether and how you appear. Our AI Visibility Audit does this systematically across dozens of queries and all major platforms.

Other platforms

How recommendation works on each major AI platform: ChatGPT · Claude · Perplexity · Gemini · Google AI Overviews